Disney Digital Network Reveals New Set of Projects Including Podcasts, Food Show, and An Over-The-Top Video Appby ZachPerilstein
Disney once acquired Maker Studios for $500 million back in 2014. Since then the company has gone on a new strategy which created the Disney Digital Network.
Disney Eats will be a part of the Disney Digital Network. It will be a online channel that will have articles and videos geared towards families. Disney Eats is creating original shows along with Tastemade.
Disney Digital Network will also be focusing on the world of Star Wars. With a new docu-series titled Star Wars Season of the Fan which will also be a campaign. The campaign will highlight impressive feats of fandom. Disney is also resurrecting Star Wars Fan Film Awards and expanding with more categories.
In addition, the Disney Digital Network announced that Oh My Disney, this summer will launch a new Oh My Disney app. It will be a free over-the-top mobile app that will feature social content and short form videos from the staff at Oh My Disney. The brand also has their own line of products. Starting with Little Mermaid themed pool and swimming accessories.
Disney Digital Network did confirm that they will continue to work with the TV side of the Mouse House. Through collaborations with ABC, Freeform, Disney Channel, and other networks.
The network reaches more than 1.3 billion followers across multiple social platforms. The current portfolio includes Oh My Disney, Disney Style, Babble, Disney Family, Disney Eats, and Polaris.
The current 2018 Disney Digital Network slate entails:
“Club Mickey Mouse” (Oh My Disney): Club Mickey Mouse returns in a back-to-school special with new celebrity mentors, dance videos, original music videos, and all the behind-the-scenes action with the Mouseketeers. Available through Facebook Watch.
“Disney Backstage Podcast” (Oh My Disney): Disney Digital Network’s first podcast series will bring listeners behind the scenes and into the history and heritage of the Walt Disney Co. The first episode will give audiences an inside look at the making of the Walt Disney Animation Studios’ film The Lion King.
"Kitchen Little” (Disney Eats/Tastemade): Kids get to cook with celebrity chefs to recreate Disney-themed recipes in new episodes of the Tastemade-produced series.
“Tiny Kitchen” (Disney Eats/Tastemade): Culinary artists will create miniature replicas of the too-good-not-to-eat foods from beloved Disney films.
“Must Be Science” (Disney Eats/Tastemade): The worlds of food and science collide in this new series, which tests Disney food experiments using ingredients you can find in your kitchen.
“Designing Disney” (Disney Style): Series on Facebook Watch spotlighting artists who design, sew, style and create crafts — centered on something Disney-related, naturally.
“Disney Dream Job” (Disney Family): Show follows five children as they work with Disney cast members, from animators to Imagineers, to live out their dream for a day. Disney Dream Job will premiere on Facebook Watch and will later be distributed on Disney.com.
“Most Extra Parents” (Babble): Awards that recognize parents who go the extra mile to make family time a little more special.
“90 Days of Mickey Mouse”: Disney Digital Network will countdown to the 90th anniversary of Mickey Mouse with 90 days of original Mickey themed content. The countdown will feature new show episodes and series from Oh My Disney, Disney Style, and Disney Family.
Disney Digital Network will continue to stay on top of the digital world as they continue to distribute series through Facebook Watch. The subsidiary is now expanding into the world of podcasting. Where Oh My Disney will get all the insiders knowledge. Disney is also betting huge on food. It will be intriguing to see how the Disney Digital Network continues to conduct business and if they end up doing collaborations with other areas in the Walt Disney Company. Disney is just trying to make the best out of Maker Studios which got rebranded in 2017.