IMAX and Google working on a Virtual Reality Camera
Virtual Reality is starting its rise, being touted as the next big thing for some time now. New, emerging hardware like Oculus Rift and PlayStation VR are attempting to make virtual reality marketable, so we're getting close.
Today, it was announced that Google and IMAX are teaming up to develop a "cinema-grade virtual reality camera," which will allow filmmakers the ability to create and deliver high-quality 3D, 360-degree experiences to audiences. IMAX will bring its cameras, and Google will supply its VR expertise.
The press release is as follows:
Google (NASDAQ: GOOG) and IMAX Corporation (NYSE:IMAX) today announced at Google’s annual developer conference, Google I/O, that the companies are working to develop a cinema-grade virtual reality (VR) camera – the IMAX® VR camera – to enable today’s leading filmmakers and content creators to deliver the highest-quality 3D 360-degree content experiences to audiences worldwide.
IMAX’s team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up, leveraging IMAX’s best-in-class capture technology that has become an integral tool for today’s biggest and most visionary filmmakers including Christopher Nolan, J.J. Abrams, Michael Bay, Anthony and Joe Russo, and Zack Snyder, among others. The camera, which will be built to utilize Jump, a platform for creating and viewing 3D 360 video, will deliver the highest-quality, most-immersive virtual reality content to consumers.
“For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats, said IMAX Corp. CEO, Richard L. Gelfond. “Today’s partnership with Google takes us into the next frontier of immersive experiences – virtual reality – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space. VR marks an exciting area of opportunity for IMAX and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy.”
“IMAX is known everywhere for their incredible immersive cinematography and sound, and we’re delighted to have them contribute their decades of experience in cameras and content to the Jump platform,” said Clay Bavor, VP, Virtual Reality at Google.
Source: Collider
