AMC Announces Fan Screening Campaign for its 'Preacher' Pilot
A social media campaign has been kickstarted by AMC intent on bringing Preacher to the fans in the lead-up to the highly anticipated new comic book adaptation.
The campaign will see special pop-up screenings of the show's first episode to the hometowns of successful super fans of the series, and it begins today with fans prompted to post their most creative photos, videos, or comments to Instagram or Twitter explaining why their hometown deserves to get a look at Preacher before the rest of us, by using the #PreacherFanScreenings hashtag.
Four cities or towns will be selected, airing on April 30, May 7, 15, and 21, all ahead of the show's May 22 official air-date. "We can't wait to give comic book superfans, who have been eagerly awaiting an adaptation of this property, the opportunity to see 'Preacher' before its official premiere on AMC," said EVP of Marketing for AMC/SundanceTV Linda Schupack.
"These early screenings are a great way for us to provide a special experience for the legions of loyayl and enthusiastic fans and, we hope, turn them into evenagelizers, telling their friends to check out the show when it premieres." Well, at least they're honest about their intent.
Source: Comingsoon
