AMC Withdraws its Proposed Texting-Only Theaters
AMC Theaters CEO Adam Aron told Variety a couple of days ago that they may look to implementing specific auditoriums to make them text-friendly, essentially splitting audiences up between those who, I dunno, shouldn't have bothered going to the movies, and those that genuinely want to be there.
While there is certainly some potential in the comments. It's one of those dilemmas where you sit and go, "well, if there's no other way, this is the best way."
AMC heard the outcry in the aftermath of Aron's comments, and have backed down from the idea: At AMC, we are committed to innovation and to being imaginative in our efforts to deliver you the best. We strive every single day to make your movie going experience at AMC Theatres simply amazing. You love the magic of movies, and we love doing all we can to make them all the more magical for you.
During the past few days, you may have heard media reports about another idea AMC Theatres was considering, testing whether some movie goers might want texting allowed in a small selection of our theatres. Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor.
With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.
The release goes on to speak of the new ways AMC will attempt to improve their theaters and systems. For now, no text-friendly theaters. Which is good. But there's still no easy fix for those frustrating members of the audience who can't switch their phone off for two hours.
Source: Collider
