Disney Hires Former Goldman Sachs Exec Michael Cerda as vp product for Disney+
Michael Cerda, a former Goldman Sachs executive, who oversaw Goldman's online lending platform, Marcus, as chief product officer, is now the vp product of Disney+. Cerda previously held executive positions at Facebook and Vevo.
Cerda's job will be based in San Francisco and he will report to Jerell Jimerson, senior vp management, UX and design at Disney Streaming Services.
"Michael joins us this month as vp of product for Disney+ and will be responsible for driving the vision for the end-to-end consumer experience across mobile and connected TV devices, Under Michael, the Disney+ team will drive the product strategy, partnering closely with the engineering, marketing, business development, and content organizations to drive the rapid growth of the Disney+ service around the world," said Jimerson in an internal memo.
Disney+ is set to launch November 12 for $6.99 a month. Disney+ will expand out from the United States and roll out in the rest of North America, Western Europe and parts of Asia in early 2020. It will also become available in additional territories through 2021.
Disney+ will be an ad-free subscription service that will feature most of the Disney library along with new content from Pixar, Lucasfilm, Marvel, and 21st Century Fox.