'Orange is the New Black' Premiere Viewership Revealed by Nielsen
Netflix and fellow streaming services have historically been tight-lipped on ratings for their shows, but now Nielsen has some information regarding Orange is the New Black.
During a Consumer 360 conference in Las Vegas, Nielsen revealed numbers for a handful of streaming shows. One of those was Orange is the New Black, which the measurement reports delivered 6.7 viewers watching the show's season four premiere from June 17 through to June 19. In that same period, 5.9 million tuned in for the second episode.
Other statistics revealed that AMC's Better Call Saul's viewership through Netflix had 44% of viewers between the ages of 18 and 34, as opposed to 34% on standard television.
Nielsen, along with competitors including ComScore, are making greater efforts to measure digital viewing alongside traditional television.