Are Paramount really campaigning for 'Transformers: Age of Extinction' to be considered in the Best Picture category?
In what could easily be seen as a complete waste of time, Paramount are actually lobbying for Transformers: Age of Extinction to gain a nomination in the Best Picture category at the upcoming 87th Academy Awards.
FilmDivider.com first broke this news, and apparently it isn't just for the Oscars. This invitation Paramount are handing out to the people who make the decisions, stretches out to other award ceremonies, such as The Golden Globes and BAFTA's.
At first you could possibly see this as some sort of big joke or publicity stunt, but judging by the 'For Your Consideration' invitation Paramount sent out (shown below), they seem fairly genuine.
It's not just for Transformers. The invitation is to consider other Paramount movies such Noah, The Gambler, Hercules, Top Five and Men, Women and Children. Along with those releases are Interstellar and Selma— both are without doubt Paramount's strongest bets, particularly the latter. This isn't something new. Studios and distributors every year send out these consideration adverts to awards ceremonies to highlight what movies of theirs they want to be taken into contention. What's surprising is Paramount making a big move for Transformers to be taken seriously in the Best Picture categories. It was movie that was pretty much panned by most critics and movie sites (including us), so why bother flogging a dead horse?
The answer to that question remains to be seen. Maybe it's a contractual thing, who knows? But what can be confidently answered is; Transformers: Age of Extinction will not land a single Best Picture nomination in any of the major award shows. Its best chance of winning anything will likely come at the 35th Golden Raspberry Awards in March.