With 'Super Size Me 2: Holy Chicken!' Morgan Spurlock goes back to his roots (TIFF review)
While Morgan Spurlock has had a pretty good run since 'Super Size Me' in 2004, the sequel shows his infotainment skills more than anything else.
'Super Size Me' was a very effective gimmick many have tried to emulate since. He demonstrated the dramatic effects of McDonald's food by eating it himself for a full month and documenting it.
With 'Super Size Me 2' Spurlock follow the same route, but from a different angle. He opens his own fast food restaurant, showing the manipulative qualities we all know are happening, but many of us choose to ignore.
That's all fun, and by now we now know Morgan Spurlock can bring this type of story about branding and marketing like the best of them. But by now it also feels old and something we've seen in dozens of other documentaries before. Plus, opening a restaurant just isn't as effective is puking out the garbage you have been eating for 30 days straight.
It gets more conflicting as Spurlock seems to want his restaurant to succeed, using all the manipulative tactics the established fast food chains use as well. And in the end, the documentary leaves you about as unfulfilled as a meal at McDonalds.
'Super Size Me 2: Holy Chicken!' had its world premiere at #TIFF17 and doesn't have a release date yet.
